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Brandi Jackson posted a blog post

Can Indie ever be Indie again?

Over the weekend, I experienced some Indie life if you will. Being a coffee person I decided that this weekend I would make a point to NOT go to Starbucks and find coffee shops around San Antonio; however as I ventured around the web in search of these places I realized that the biggest problem with 'Indie' locations was not the production and distribution of their products or company but more so that consumers do not find them a convenient thing. Being a college student gave me ample time and…See More
Apr 22, 2010
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Erin Boldt posted a blog post

Oakes and Indie

Oakes depicts multiple occasions in which “indie” culture is distorted and transformed so that it can be mass-consumed. Really I don’t think the problem lies as much in the producers as in the consumers themselves. It isthe inherent desire to be different, to be unique – but to still be cool thatmakes a market for places like Urban Outfitters and Whole Foods. Whether it behipster, emo, punk, goth, boho, hippie, etc. it has roots in the need todistinguish yourself from others, usually the…See More
Apr 20, 2010
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Sara Marchionda posted a blog post

Oakes on Indie

Kaya Oakes writes, “Indie became a viral buzzword, and like the memes that encouraged people to post quizzes on their blogs that asked "How Indie Are You?"the nascent indie aesthetic that made magazines, books, andclothes so hip was rapidly sucked up, reimagined, and reproduced fora mass audience.” The quizzes hedescribes are hilarious because it is so true. That is when you really know that something is attempting to be theepitome of mainstream.It seems to come down to what is “in”. Currently,…See More
Apr 20, 2010
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Colbie Devost posted a blog post

E-Tip Records

E-Tip Records is an indepenedent Record label based here in San Antonio. They mostly produce music such as funk, electro, Acid Jazz, and classic activist music. I was surprised to hear some of the music that they produced. At first I didn't think i would like the sound of it and some of the songs I didn't, but I really like some of it. It is definately extremely different than anything I have ever heard before. This type of music is definately strange to me, perhaps because I have never been…See More
Apr 20, 2010
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Julia Zangirolami posted a blog post

Indie Schmindie

Oakes describes how insatiably hungry mainstream media gurus have seized up all the profit-making tendrils of success that Indie culture manages to produce and, by exploiting them, transformed them into a mainstream, less edgy and more popularly attractive version of their former independent artistic expressions. These individual bands are then hailed with grandiosity and success, but true-hearted indies and critics of mainstream music and art culture argue that they do so through crushing the…See More
Apr 20, 2010
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John Isaacson posted a blog post

"Indie" isn't indie anymore.

Although we have already proven them in class, the many points that Oakes brings about regarding thecommercialization of Indie culture are all interesting to revisit. In today's society, it is important for some individuals to purchase clothes that are "unique," apparently displaying: "I'm not a conformist." These same people listen to music that has similar effects on their self esteem, and make the point to shop exclusively at stores deemed "indie" enough to further the illusion. However, it…See More
Apr 20, 2010
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Alexandra Bowman posted a blog post

Indie versus the fake stuff (sorry this is late but I had a lot to say!)

How Oakes distinguishes between authentic and fake indie culture• Says Indie like punk before it has been remarketed and repackaged by corporate culture○ Some like the owner of Urban Outfitters distanced themselves from the subculture known as Indie but strived to sell it anyways. His boutique originally known as the Free People's Store blossomed into what is now known as Urban Outfitters. He went from owning an Indie boutique that had a box of free clothes to owning Urban Outfitters home of…See More
Apr 20, 2010
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blake dutcher posted a blog post

indie

Not that it hasn't been talked about already and proven in class, but I really agree with what Oakes is talking about with regards to the commercialization of Indie. Now, people buy clothes for a style that apparently says, "I'm independent," and listen to music that says, "I'm my own person." But if other people are buying those same clothes for the same reason from the department store that you are at, then you are not independent. And when the music style you listen to was just copied from…See More
Apr 20, 2010
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Trevor Flynn posted a blog post

iCulture and the Synchronus Playlist

The distinction that Oakes draws between authentic indie and false indie is hardly abstract, the conclusion is simply that “Etymologically, since theterm"indie" connotes independence, when it's applied to rockbands recordingfor major labels, cars manufactured in factories, iPods, or six-hundred-dollarpurses… it really has lost its meaning” (207). What is far more interesting tome is how the connotation of “indie” seems to change between what is producedlocally and “independently” and what is…See More
Apr 20, 2010
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ashley lai posted a blog post

indie culture.

This being my first semester at Trinity made it a little difficult to find a good radio station down here, and truth be told, after listening to the Trinity radio station for an hour this weekend. I think it is safe to conclude that it is one of the better ones in the city, at least out of the English speaking stations. While shopping this weekend I also had the opportunity to check out some of the stores that Oakes had mentioned in her book. Anthropologie, Urban Outfitters, and Free People are…See More
Apr 20, 2010
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Kyle Trella posted a blog post

New Indie

According to Oakes, there is much confusion between what she describes as authentic indie culture and fake indie culture. Some people try to pass themselves as indie savvy individuals, being able to identify bands such as Fall Out Boy and Green Day, but according to Oakes these bands just borrowed their sound from other indie bands. She amounts this to a generation gap between the prime generations and modern generation of the eighteen to twenty-twoyear old indie audiences. Now, it seems that…See More
Apr 20, 2010
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Alison Kimura posted a blog post

What's more indie than a psychic festival at a coffee house named in Spanish

In her book Slanted and Enchanted: The Evolution of Indie Culture, author Kaya Oakes takes an in-depth look at indie culture andthe factors that have influenced its changing character. She describes the evolutionary trends by observingseveral different indie businesses, noting their defining features and thechanges they have undergone in anattempt to remain authentic. Oakesdescribes an independently owned bookstore in New York City whose owner has sacrificedboth time and profit to ensure that…See More
Apr 20, 2010
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Amy El-Tawil posted a blog post

College Radio Station

After going through mass Media, I have felt guilty for not listening to the amazing resource of the trinity Radio Station. So on Sunday while I was doing my homework I turned on the stylings of 91.7 KRTU. This station was playing smooth jazz music. For the entire hour that I listened to the chill jazz music of KRTU I was not interrupted by commercials and instead was introduced to both new artists and new songs. I have not had the punishment of listening to a clear water radio station in a…See More
Apr 20, 2010
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Yustino Hong posted a blog post

Bombay's Bicycle Club further known as Bays

Kaya Oakes explains in the chapter of how to judge and see what kind of Indie culture is real or fake and how to recognize from each other. And also how the indie culture isn’t really seen the same as it wasyears ago. Indie is to be seen as the big fashion lifestyle but also theauthentic lifestyle. Indie culture just relates to being Independent and itsown self but how can that be if places like American Eagle and Hollister sellthe same type of brand labeled things. For my weekend in San…See More
Apr 20, 2010
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Tristan Heckerl posted a blog post

Authentic and Fake indie

Something that is truly indie is something that is not accepted or not acknowledged by the public. Whether it's a certain type of music, the way you dress, or your lifestyle, it's either not approved of in the public eye (like counter-culture) or it is so far underground that it isn't even on the periphery of the public's vision. Oakes seems to say that fake indie is created, it didn't simply pop into existence as an indie idea. For example, I would say that places like Starbucks or American…See More
Apr 20, 2010
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Erin Egan Singer posted a blog post

Indie

Oakes makes the argument that today indie culture is much harder to define than it was say fifty or sixty years ago because there are many different versions of indie culture. The lines between what is mainstream and what is indie have been blurred. To some degree indie culture has become the popular culture. Today people are discovering indie culture through major corporations and businesses like Urban Outfitters, rather than by word of mouth; therefore fake versions of indie culture are less…See More
Apr 20, 2010
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Blog Posts

Can Indie ever be Indie again?

Over the weekend, I experienced some Indie life if you will. Being a coffee person I decided that this weekend I would make a point to NOT go to Starbucks and find coffee shops around San Antonio; however as I ventured around the web in search of these places I realized that the biggest problem with 'Indie' locations was not the production and distribution of their products or company but more so that consumers do not find them a convenient thing. Being a college student gave me ample time and… Continue

Posted by Brandi Jackson on April 22, 2010 at 10:27am

Oakes and Indie

Oakes depicts multiple occasions in which “indie” culture is distorted and transformed so that it can be mass-consumed. Really I don’t think the problem lies as much in the producers as in the consumers themselves. It is

the inherent desire to be different, to be unique – but to still be cool that

makes a market for places like Urban Outfitters and Whole Foods. Whether it be

hipster, emo, punk, goth, boho, hippie, etc. it has roots in the need…

Continue

Posted by Erin Boldt on April 20, 2010 at 10:27pm

Oakes on Indie

Kaya Oakes writes, “Indie became a viral buzzword, and like the memes that encouraged people…

Continue

Posted by Sara Marchionda on April 20, 2010 at 7:47pm

E-Tip Records

E-Tip Records is an indepenedent Record label based here in San Antonio. They mostly produce music such as funk, electro, Acid Jazz, and classic activist music. I was surprised to hear some of the music that they produced. At first I didn't think i would like the sound of it and some of the songs I didn't, but I really like some of it. It is definately extremely different than anything I have ever heard before. This type of music is definately strange to me, perhaps because I have never been… Continue

Posted by Colbie Devost on April 20, 2010 at 4:32pm

 
 
 

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